Hello Every one this is Carol , i just back from Geneva,In recent years, the cost of manufacturing custom watch rotors has increased significantly across the watch industry. The main reason behind this trend is the sharp rise in tungsten carbide raw material prices, combined with increasing machining complexity and growing demand for premium custom rotor designs.

1. Why Tungsten W95 (W95Ni4Cu1.5) Prices Increased

Tungsten is one of the most important materials used in automatic watch rotors because of its very high density. A heavier rotor allows the automatic movement to wind more efficiently and maintain stable timekeeping performance.

However, global tungsten prices have risen dramatically since 2024 due to several major factors:

• China controls most of the world’s tungsten supply
• Export restrictions reduced global availability
• Demand from aerospace, military, semiconductor, and CNC industries increased sharply
• Worldwide raw material shortages caused rapid market price increases

Tungsten Raw Material Price Trend

Tungsten Carbide Raw Material Price Trend
(Base Year 2022 = 100)

260 ┤                                             ╭─ 2026
240 ┤                                           ╭─╯
220 ┤                                        ╭──╯
200 ┤                                     ╭──╯
180 ┤                               ╭─────╯
160 ┤                         ╭─────╯        2025
140 ┤                   ╭─────╯
120 ┤          ╭────────╯
100 ┼──────────╯ 2022
 80 ┤
     2022      2023      2024      2025      2026

Today, tungsten-related materials are approximately 2x higher compared with previous years, which directly impacts the production cost of watch rotors and other precision watch components.

And the brass etc.all metal material cost is increasing now, so that’s why the cost increased,

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2. Why Tungsten Is Important for Watch Rotors

An automatic watch rotor must have sufficient weight to efficiently wind the movement during wrist motion. This is why tungsten carbide is widely used in high-end and custom rotor manufacturing.

Compared with standard metals, tungsten provides:

• Higher density and better winding efficiency
• Improved balance and stability
• Premium feel and performance
• Better long-term durability

At present, we already made so many custom watch rotors for our clients, based on customer’s design, we made different material of watch rotors:

1. Tungsten + Brass

A classic solution balancing performance, appearance, and machining flexibility.

2. Full Tungsten Rotor

Maximum weight and winding efficiency for premium automatic watches.It based on customer’s requirement,then we made for customers,

3. Copper + Tungsten + Sapphire

A luxury custom solution combining technical performance with decorative aesthetics and transparent design elements.

These advanced rotor structures require precision CNC machining, multi-material assembly, polishing, and balancing processes, which also contribute to higher manufacturing costs.

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3. OEM & ODM Custom Watch Rotor Manufacturing

We specialize in OEM & ODM custom watch rotor manufacturing for independent watch brands and premium projects.

We can support:

• Custom rotor shapes
• Skeletonized rotor designs
• Engraving and logo decoration
• Tungsten weight integration
• Sapphire decorative components
• Luxury finishing and polishing

If you are looking to develop a custom watch rotor project, please feel free to contact us anytime.and we can sign NDA, we can protect your watch rotors design very well,

Here are our contact:Email:watchidea@ccustomwatch.com whatsApp:+86-18033083691

We will be happy to support your project and answer any questions you may have.and we have team can offer Technical drawing for your reference::)